Car retailer Cazoo and insurance coverage agency LV= have each opted in opposition to renewing sponsorship offers with English cricket.
Cazoo was the title sponsor of the primary two years of The Hundred in a deal that expired final season.
LV=’s three years sponsoring males’s and ladies’s Test cricket and the County Championship will finish after the approaching summer season, the corporate has confirmed.
Royal London, backers of home and worldwide 50-over cricket, ended its sponsorship deal in December.
It leaves the England and Wales Cricket Board (ECB) searching for three essential sponsors at what is about to be a difficult time for the game.
Disciplinary hearings referring to allegations of racism at Yorkshire are due in March, whereas the Independent Commission for Equity in Cricket is making ready to publish its findings after two years of gathering proof.
An ECB spokesperson stated: “We thank Cazoo for their great support over the first two years of The Hundred. We are really proud of the variety of partners who have helped establish The Hundred and throw cricket’s doors open.
“We stay up for asserting extra new partnerships as we get nearer to the third 12 months of the competitors.
“We’re very grateful to LV Insurance for their support for cricket in England and Wales. As well as partnering with England men’s and women’s Test cricket and the County Championship, they have done a huge amount for grassroots cricket including through the £1m Funds4Runs initiative.
“With an thrilling summer season of cricket forward – together with males’s and ladies’s Ashes – we stay up for working collectively through the closing 12 months of this partnership.”
Heather Smith, managing director at LV General Insurance, said: “We are very a lot trying ahead to a massively profitable summer season of Ashes cricket however when the 2023 cricket season involves an finish so will our sponsorship.
“We always said we’d partner with the sport through to 2023 and we feel the time is right to naturally pass the opportunity of this fantastic sponsorship on to someone else.”
Source: www.bbc.co.uk
